Understand WHCC Lab fulfillment for print orders

Pixpa allows you to connect WHCC lab to the auto fulfillment of your Ecommerce Galleries orders. For WHCC, you need to have an address in the U.S.A. in case you are getting the prints delivered to your studio.

Please note

The WHCC lab does not support shipping to PO Box-based addresses.

Each WHCC product catalog (like Prints, Canvas, or Metal Prints) has a USD 16 minimum charge for free 2-day shipping to the studio and a USD 7.5 minimum charge for dropshipping to the customer directly.

For example, if an order contains 1 Print product and 1 Canvas product, then it would be processed and shipped as two individual orders by WHCC and would cost you $16 for each order (when shipping to the studio). Please consider this while setting your pricing and markup. Know more.

If you are not a resident of the USA, then also you can create your WHCC account and connect with your Pixpa store (You need to have an address in the U.S.A. in case you are getting the prints delivered to your studio).

You can create your custom lab in Pixpa and add all the products you want. Custom Labs allow you to automate print order processing by automatically sending the order email with download links of images to be printed to any print lab that accepts orders by email. Know more.


In this article:

  1. Create WHCC account
  2. Setup WHCC lab for auto fulfillment in Pixpa studio
  3. Create a WHCC pricing sheet and apply the same to any album
  4. Add my complete business to process WHCC orders
  5. Setup Taxes and Shipping rates
  6. Manage WHCC orders

Steps to get started with WHCC fulfillment

Step 1: Create your WHCC account

  • You need to be a resident of the USA. If you don’t have a WHCC account? Create your WHCC account. (You need to be a resident of the USA).
  • Once you are ready with the WHCC account, connect the same in Pixpa.

Step 2: Setup WHCC lab for auto fulfillment

  • WHCC (White House Custom Colour) lab support and processes only JPEG files at 300 PPI. Anything lower than that typically results in a less clear image/print.

See how to set up the WHCC lab in Pixpa studio.

  • Pixpa allows you to select Automatic Fulfilment where you would need to upload high-resolution original files of your images upfront for automatic fulfillment.
  • If the original image size is not sufficient for printing any particular lab product at 300 dpi, then that product will not be available in the shopping cart for ordering.
  • Or you can select the Review Order option to review and manually approve all orders.
  • Original file sizes are not checked before products are added to the cart if this option is enabled. You will also be able to replace original files for the order items at the review stage.

Step 3: Create a WHCC pricing sheet and apply it to an Album

  • After connecting the WHCC account, you need to create your pricing sheet with WHCC products.
  • We do support only Photographic Prints (Lustre paper, and Deep matte), Canvas, and Metal prints from the WHCC catalog at the moment.
  • In WHCC, every catalog will have a $16.00 minimum, so the minimum is for each order.
  • For example, if an order contains Print and Canvas then it would be processed and shipped in two individual orders by WHCC hence both would cost you $16 each.
  • We recommend you set your price markup accordingly. See how.

Now, assign WHCC pricing sheets to your Ecommerce Gallery. Different galleries can be assigned separate pricing sheets offering you flexibility in how you want to sell your images. Your clients will now be able to purchase images as prints or downloads based on the product options included in pricing sheets.

  • See how to add an eCommerce-enabled gallery.
  • See how to apply a pricing sheet to a gallery.

Step 4: Add your Business name and address

  • To process your WHCC order, your Business address needs to be added to Pixpa studio.
  • You can add the same from the Business Information page. Know more.

Step 5: Setup Taxes and Shipping

  • Pixpa allows you to create tax rates for all the countries and states/regions (US and Canada only).
  • You can apply the tax inclusive and exclusive. You can also specify the tax whether it applies to digital products/shipping or not. See how.
  • And Shipping Rate List lets you set country-based shipping rates that are added to an order. See how.
Please note

  • WHCC provides free two-day shipping in the Contiguous US if you want to deliver the order to your studio address.
  • WHCC charges $7.50 per order for shipping directly to your client (Drop Shipping) in the Contiguous US. Shipping your order to an address other than the address on file (i.e., your photo studio address) for your account is called drop shipping.

Know everything about WHCC shipping rates.


Step 6: Manage orders

All incoming orders and abandoned carts are available in the Orders section. Efficiently process orders, collect revenue and delight your customers.

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