Self fulfillment – Sell Images

Pixpa offers auto fulfillment and self-fulfillment for your Store orders. You can use the self-fulfillment option if you wish to fulfill your orders using any lab of your choice and ship them.

In this article:

  1. Self-fulfillment
  2. Create a self-fulfillment pricing sheet.
  3. Add a self-fulfillment product.
  4. Add a digital product/digital download.
  5. Managing Self-fulfillment orders.
  6. Export order items.

Self-fulfillment

When you choose the self-fulfillment option, you will have to fulfill your orders personally outside of Pixpa. You will be the in-charge of ordering prints from your chosen lab and manage the shipping.

Photographers who wish to take full charge of the order fulfillment process can opt this way.

If you wish to sell images hassle-free, you can use the automatic fulfillment (using WHCC).


A Pricing Sheet is a set of print products, merchandise, self-fulfillment products, and digital download options.

Create a new self-fulfillment pricing sheet:

  • Enter price list (1) in the Search Bar.
  • From the related results, click on the Store – Price Lists for Selling Images option (2) under Studio Links. 

  • You will now reach the Price Lists page under Sell Images.
  • You would see all your pricing sheets here along with a default pricing sheet i.e. My Self-Fulfill.


  • You can also Edit (1), Duplicate (2), or Delete (3) any existing pricing sheet from here by clicking on the setting icon.
  • Click on the Add Pricing Sheet (4) button on the right top to add a new pricing sheet.

You would see a pop up where you need to add pricing sheet details like:

  1. Price List Name – Add your pricing sheet name.
  2. Fulfillment Type – Choose the Self Fulfilment option from the drop-down list if you want to process all the orders yourself.
  3. Include common products – Only check if you want to include demo products (art prints) in your pricing sheets.

Note: If you want to automate the self fulfilment, under the Print Lab select WHCC for auto fulfilment (Only for US customers).

  1. Save – Click here to save the changes.


  • Once you create your self-fulfillment pricing sheet, you can add your products here like Prints, Mugs, Canvases, etc.
  • Click on the respective pricing sheet to add products to it.

Before creating products, we recommend you to create product categories to filter/structure your products.
Also See: Add a category in eCommerce Galleries.

If you do not want to create any custom category, you can skip this step and add the products to a particular pricing sheet.


Add products to the Self-fulfillment pricing sheet

  • Open a particular self-fulfillment pricing sheet where you want to add products.
  • Click on the + Add Product button in the top right corner, you would see an option to select which type of products you want to add, i.e. Self-fulfilment products (1) and Digital Download (2).

  • You can also Edit (3), Duplicate (4), or Delete (5) any existing product by clicking on the three dots of the product name on the right side.

You can add 2 types of products:

  • Self-fulfillment Product – Sell items that you would ship (tees, prints, and other products). Know more.
  • Digital Product – Sell download-ready digital files (music, software, video, etc). Know more.

Add a Self-fulfillment product

You can sell any self-fulfillment or physical product that you would ship (like tees, prints, and other products).

On clicking on the self-fulfillment item option, you would see a popup window where you can add:

  1. Item Title – The name of your product
  2. Price – The default price of your product.
  3. Category – You can group your products into various categories. Like all print sizes will come in the print category & canvas sizes come in the canvas category.
    Also See: Add a category in the eCommerce galleries store.
  4. This product is Tax-exempt – Check in this option to remove/exempt tax on this particular product.
  5. Choose whether to enable users to specify the image crop area for printing. If it’s not a print product, just select No.
    In this case, there will be no crop on the cart page.

  1. Print Width/Height – Specify the width and height of the print product here. Based on the specified size, the system would generate a crop on your image.
    The user would be able to move the crop and select the required area that should be printed if the crop is smaller than the actual image.
  2. Weight – Specify the weight of the product.
  3. Description – Add your product description. It would reflect on clicking on the information icon next to the product name on the cart page.

Finally, save the product.


Add a Digital Product

You can sell download-ready digital files (music, software, video, etc). For adding an image download, you need to specify the below information:

  1. What will the customer download? You can allow your customer to download or buy either a single image one by one or a complete gallery in one go.
  2. Download size: You can allow your customer to download or buy various versions of your original images like large 2048px, medium 1200px, and small 400px.
  3. Item Title: The name of your product.
  4. Price: The default price of your product.
  5. This product is Tax-exempt: Check in this option to remove/eliminate the tax on this particular product.
  6. Description: Add your product description. It would reflect on the cart page by hovering on the product name.
  7. Save: Click here to save the product.


Managing Self fulfillment orders

If you use the Self-fulfillment option, you will have to fulfill your orders, manage the order status, and intimate your customer regarding the order status.

You will have to update the order status manually for all your orders from the Pixpa studio. See how to update order status. 

Note: In case you cancel an order, you will have to refund the order amount manually from your end. See how to cancel and refund a paid order.


Export order items

From the Order page, you can use the Export Order as CSV button to export all the order-related information like the order items, quantity, price of each item, subtotal, filenames, etc.

If you wish to do some corrections to the ordered images before passing them for printing, you can simply export the Lightroom Filenames, find them in your Lightroom Catalog, and edit them.


  1. Overview – Order Fulfillment.
  2. Video Guide – Online store
  3. Video Guide – Sell images with eCommerce-enabled galleries.
  4. Apply a pricing sheet to the eCommerce Gallery.

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