Measure site traffic with Google Analytics

Google Analytics is one of the most powerful web analytics applications available on the web. Being an entirely free program makes it even more appealing.

To know more about the features of Google Analytics, you can check out the official page.

How to add Google Analytics to your Pixpa website:

  • Go to the Settings page, you would see the option to add Google Analytics tracking ID on the right side as shown in the image below.
  • Add your Google Analytics code/Tracking ID which appears like UA-01234-01 and hit the Save button.

If you are not aware of how to find your Google Analytics code/Tracking ID, check out this Google’s Documentation.

Note: Please make sure that you are just adding your Google Analytics UA Tracking ID and not the complete script.

Exclude your internal activity from analytics

To prevent internal traffic or visits from affecting your data, you can use a filter to filter out traffic by IP address.

You can find the public IP address you are currently using by searching “what is my IP address” on

Click here to know more.

To see Ecommerce data in Analytics

The enhanced eCommerce reports allow you to analyze purchase activity on your Pixpa store. You can see order transaction information, average order value, e-commerce conversion rate, time to purchase, and other data. Click here to know more.

Pixpa passes the following information to Google Analytics for every received order on your Pixpa store:

  • Order ID – orderid
  • Order Date – order_date
  • Order Currency – currency
  • Order Total – revenue
  • Total Tax – tax
  • Shipping Charges – shipping
  • Discount Code – discount_code
  • Discount Amount – discount_amount
  • Customer First Name – firstname
  • Customer Last Name – lastnamev
  • Customer Email ID – email
  • Customer Phone Number – phone
  • Shipping Country – country
  • Shipping City – city
  • Shipping Zipcode – zip
  • Payment Method – payment_method

Get a great detailed overview of Google Analytics on the Kissmetrics blog.