Google Ads conversion tracking

You can set up Google Ads conversion tracking to track actions that people take on your Pixpa store after clicking on one of your ads. When a customer completes an action that you’ve defined as valuable, these customer actions are called conversions.

You can use conversion tracking to track many actions like store purchases, newsletter signups, or any other action that customers complete on your Pixpa store/website.
Also Check: About conversion tracking.

Before following this conversion tracking setup, you need to have a Google Ads account with live and running ads.
Know everything about Google ads.

To set up Google Ads conversion tracking, please follow the steps:

Step 1 – Create a conversion action in your Google Ads.
Step 2 – Install a global site tag in Pixpa studio.
Step 3 – Install the event snippet tag in Pixpa studio.
Set up remarketing.

Step 1 – Create a conversion action in your Google Ads

You need to create a conversion action first. You set up one conversion action at a time, but you can track multiple conversion actions at once.
Also Check: Set up conversion tracking for your website

Step 2 – Install a global site tag in Pixpa studio

Now, install the global site tag for tracking the conversions on all pages of your website and store.
Also Check: Set up conversion tracking for your website.

Copy the site tag and paste it in the External Script <head> section.
Also Check: Add an External Script.

Here’s an example of a global site tag, where “AW-CONVERSION_ID” stands for the conversion ID that’s unique to your Google Ads account:

<script async
src="https://www.googletagmanager.com/gtag/js?id=AW-CONVERSION_ID">
</script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'AW-CONVERSION_ID');
</script>

Optional: You may also combine conversion tracking with analytics code.
Here’s an example of a global site tag that’s configured for both Google Analytics and Google Ads, with the config command for the Google Ads account highlighted:

<script async
src="https://www.googletagmanager.com/gtag/js?id=GA_TRACKING_ID">
</script>

<script>
window.dataLayer = window.dataLayer || [ ] ;
function gtag(){dataLayer.push(arguments);}
gtag( 'js', new Date () ) ;

gtag( 'config', 'GA_TRACKING_ID');
gtag( 'config', 'AW-CONVERSION_ID');
</script>

Step 3 – Install the event snippet tag in Pixpa studio

Now add the dynamic event snippet to the order success page.
Also Check: Add an External Script.

The event snippet works with the global site tag to track actions that should be counted as conversions. If you’re monitoring store sales, then you also need to edit the event snippet to adjust the value of the conversion based on your Pixpa store amount.
Also See: Track clicks on your website as conversions.

Your event script looks similar to the following example:

<script>
gtag('event', 'conversion', {
'send_to': 'AW-CONVERSION_ID/CONVERSION_LABEL',
'value': 1.0,
'currency': 'USD',
'transaction_id': ''
});
</script>

The default currency is USD. If you don’t sell in US dollars, then replace ‘USD’ in the event snippet with a dynamic variable of Pixpa store currency, i.e. ‘currency.’

The default transaction ID is blank. To prevent Google Ads from recording duplicate conversions, replace it with a dynamic variable of Pixpa order ID, i.e. ‘orderid.’
Also Check: Use a transaction ID to minimize duplicate conversions.

The default value is 1.0. To capture the correct order amount replace it with a dynamic variable of Pixpa order amount, i.e. ‘ revenue.’

After you replace the variables, your event script looks similar to the following example:

<script>
gtag('event', 'conversion', {
'send_to': 'AW-CONVERSION_ID/CONVERSION_LABEL',
'value': 'revenue',
'currency': 'currency',
'transaction_id': 'orderid'
});
</script>

Pixpa passes the following information for every order you receive on your Pixpa store:

Order ID – orderid
Order Date – order_date
Order Currency – currency
Order Total – revenue
Total Tax – tax
Shipping Charges – shipping
Discount Code – discount_code
Discount Amount – discount_amount
Customer First Name – firstname
Customer Last Name – lastname
Customer Email ID – email
Customer Phone Number – phone
Shipping Country – country
Shipping City – city
Shipping Zipcode – zip
Payment Method – payment_method

Set up remarketing

Remarketing helps you reach people who have previously visited your website or store.
Previous visitors or users can see your ads when they browse websites that are part of the Google Display Network, or when they search for terms related to your products or services on Google.
Also See: About remarketing setup

Set up your remarketing campaign and get the remarketing tag.
Also Check: Tag your website for remarketing.

Once you get the code, you need to simply paste it into an external script <head>section.

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