Using Google Analytics

Measure site traffic with Google Analytics

Google Analytics is one of the most powerful web analytics applications available on the web. Being an entirely free program makes it even more appealing.

To know more about the features of Google Analytics, you can check out its official page.

Find your Google Analytics code

To find your Google Analytics code/tracking ID, check out Google’s documentation.
Copy the Tracking ID only, which appears like G-XXXXXXXXXX for GA4 property and UA-XXXXXXXXXX-X for universal analytics.

Add a Google Analytics 4 property (to a site that already has old Universal Analytics)

Set up a Google Analytics 4 (GA4) property alongside your existing Universal Analytics property. Use the GA4 Setup Assistant to create a new GA4 property that collects data in parallel with your existing Universal Analytics property. Click here to see how.

Add GA Tracking ID to your Pixpa website

Enter integrations (1) in the Search Bar.
From the related results, click on the Integrations – Google Analytics option (2).

You will now reach the Integrations page.
Paste your GA tracking ID under Google Analytics Code.
Save your changes.

Note: Please make sure that you are just adding your Google Analytics Tracking ID and not the complete script which appears like G-XXXXXXXXXX for GA4 property and UA-XXXXXXXXXX-X for universal analytics.

Exclude your internal activity from analytics

To prevent internal traffic or visits from affecting your data, you can use a filter to filter out traffic by IP address.
You can find the public IP address you are currently using by searching what is my IP address on google.

Know more.

See eCommerce data in Analytics

The enhanced eCommerce reports allow you to analyze purchase activity on your Pixpa store.
You can see order transaction information, average order value, e-commerce conversion rate, time to purchase, and other data. Know more.

Pixpa passes the following information to Google Analytics for every received order on your Pixpa store:

Order ID – orderid
Order Date – order_date
Order Currency – currency
Order Total – revenue
Total Tax – tax
Shipping Charges – shipping
Discount Code – discount_code
Discount Amount – discount_amount
Customer First Name – firstname
Customer Last Name – lastnamev
Customer Email ID – email
Customer Phone Number – phone
Shipping Country – country
Shipping City – city
Shipping Zipcode – zip
Payment Method – payment_method

Get a detailed overview of Google Analytics on the Kissmetrics blog.

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