Self fulfillment – Sell Images

Pixpa offers auto fulfillment and self-fulfillment for your Store orders. You can use the self-fulfillment option if you wish to fulfill your orders using any lab of your choice and ship them.

In this article:

  1. Self-fulfillment
  2. Create a self-fulfillment pricing sheet
  3. Add/Edit Self-fulfillment product
  4. Add/Edit Digital product/digital download
  5. Add/Edit Packages
  6. Managing Self-fulfillment orders
  7. Export order items

Self-fulfillment

When you choose the self-fulfillment option, you will have to fulfill your orders personally outside of Pixpa. You will be the in-charge of ordering prints from your chosen lab and manage the shipping.

Photographers who wish to take full charge of the order fulfillment process can opt this way.

If you wish to sell images hassle-free, you can use the automatic fulfillment (using WHCC).


A Pricing Sheet is a set of print products, merchandise, self-fulfillment products, and digital download options.

Create a new self-fulfillment pricing sheet

  • Enter price list (1) in the Search Bar.
  • From the related results, click on the Store – Price Lists for Selling Images option (2) under Studio Links. 

  • You will now reach the Price Lists page under Sell Images.
  • You would see all your pricing sheets here along with a default pricing sheet i.e. My Self-Fulfill.


  • You can also Edit (1), Duplicate (2), or Delete (3) any existing pricing sheet from here by clicking on the setting icon.
  • Click on the Add Pricing Sheet (4) button on the right top to add a new pricing sheet.

You would see a pop up where you need to add pricing sheet details like:

  1. Price List Name – Add your pricing sheet name.
  2. Fulfillment Type – Choose the Self Fulfilment option from the drop-down list if you want to process all the orders yourself.
  3. Include common products – Only check if you want to include demo products (art prints) in your pricing sheets.

Note: If you want to automate the self fulfilment, under the Print Lab select WHCC for auto fulfilment (Only for US customers).

  1. Save – Click here to save the changes.


  • Once you create your self-fulfillment pricing sheet, you can add your products here like Prints, Mugs, Canvases, etc.
  • Click on the respective pricing sheet to add products to it.

Before creating products, we recommend you to create product categories to filter/structure your products.
Also See: Add a category in eCommerce Galleries.

If you do not want to create any custom category, you can skip this step and add the products to a particular pricing sheet.


Add products to the Self-fulfillment pricing sheet

  • Open a particular self-fulfillment pricing sheet where you want to add products.
  • Click on the + Add Item button in the top right corner. You will see an option to select which type of products you want to add:
    • Self Fulfillment Items: Sell items that you would ship (tees, prints, and other products).
    • Image Download: Sell download-ready digital files (music, software, video, etc).
    • Package: Sell multiple items bundled together as a single package.


Add/Edit Self Fulfillment items

You can sell any self-fulfillment or physical product that you would ship (like tees, prints, and other products).

Product Details

  1. Item Title – The name of your product
  2. Price – The default price of your product.
  3. Category – You can group your products into various categories. Like all print sizes will come in the print category & canvas sizes come in the canvas category.
    Also See: Add a category in the eCommerce galleries store.
  4. This product is Tax-exempt – Check in this option to remove/exempt tax on this particular product.

  1. Choose whether to enable users to specify the image crop area for printing. If it’s not a print product, just select No.
    In this case, there will be no crop on the cart page.
  2. Print Width/Height – Specify the width and height of the print product here. Based on the specified size, the system would generate a crop on your image.
    The user would be able to move the crop and select the required area that should be printed if the crop is smaller than the actual image.
  3. Weight – Specify the weight of the product.
  4. Description – Add your product description. It would reflect on clicking on the information icon next to the product name on the cart page.

Product Images

This option allows you to upload images for the product, serving as a visual sample for customers. The uploaded images are displayed in the cart when the product is added.

You can upload up to a maximum of 6 images for each product.

Product Options

Product options allow you to create multiple variations of a product by adding different choices such as size, color, or other attributes.

  1. Enable Product Options: Toggle this option to enable product variations. When enabled, the product’s pricing, weight, and other details will be determined based on the selected product options.
  2. Add Option: Click on the “Add Option” button to define product variations. You can add multiple options such as size, material, or custom attributes to give customers more flexibility in selecting their preferred variant.

Add Option:

  1. Option Title: Enter a title for the option, such as “Size” if the product has variations like Small, Medium, and Large.
  2. Display Format: Choose how the options will be displayed on the product page: Tabs, Dropdown, or Radio Buttons.
  3. Options: Add the specific variations for the product, such as different sizes or colors.
  4. Delete Option: Click the trash icon next to an option to remove it from the list.
  5. Save: Once all options are added, click Save to apply changes to the product.


Add/Edit Digital Product

You can sell download-ready digital files (music, software, video, etc). For adding an image download, you need to specify the below information:

  1. What will the customer download? You can allow your customer to download or buy either a single image one by one or a complete gallery in one go.
  2. Download size: You can allow your customer to download or buy various versions of your images like Original file, Large 2048px, Medium 1200px, and Small 400px.
  3. Item Title: The name of your product.

  1. Price: The default price of your product.
  2. This product is Tax-exempt: Check in this option to remove/eliminate the tax on this particular product.
  3. Description: Add your product description. It would reflect on the cart page by hovering on the product name.
  4. Save: Click here to save the product.


Package products

Pixpa offers Packages, a feature that allows you to bundle multiple products into a single purchase option. This is particularly useful for photographers and artists who want to sell different items together, such as prints and digital downloads, at a combined price.

What is a Package Product?

A Package is a product type that allows you to sell multiple items in a single package. This means that instead of selling individual prints or digital downloads separately, you can combine them into a bundle for a single price.

For example, you can create a “Print & Digital Package” where customers get:

  • One physical print (e.g., 8×10”)
  • A high-resolution digital download of the same image
  • A framed version of the print at an additional cost

Add/Edit Package Products

  1. Item Title: Enter the name of the package product that will be displayed in your store.
  2. Price: Set the price for the package, which includes all bundled items.
  3. Tax-exempt Option: Check this box if the product should not have tax applied to it.

  1. Category: Select the category for the product. In this case, it is set as a “Package.”
  2. Description (Optional): Add details about the package, including what it includes and any important information for customers.

Product Images

This option allows you to upload images for the product, serving as a visual sample for customers. The uploaded images are displayed in the cart when the product is added.

You can upload up to a maximum of 6 images for each product.

Product Options

  1. Product Options: This section allows you to add different options such as sizes, colors, or variations to a product.
  2. Add Option: Click this button to create a new product option.
  3. Option Menu (Three Dots): Click here to access the option to delete an already created product option.

Package Restrictions

  1. Limit to One Purchase Per Checkout: When this option is set to Active, customers will only be able to purchase this package once per checkout session. If a customer tries to add the package again, they will not be allowed to proceed. This is useful for exclusive or limited-quantity packages.
  2. Single Image Restriction: Enabling this option restricts customers to selecting only one image for the entire package. If the package includes multiple prints or digital items, the same image will be used for all items in that package. If Inactive, customers can select different images for each included item.


Managing Self fulfillment orders

If you use the Self-fulfillment option, you will have to fulfill your orders, manage the order status, and intimate your customer regarding the order status.

You will have to update the order status manually for all your orders from the Pixpa studio. See how to update order status. 

Note: In case you cancel an order, you will have to refund the order amount manually from your end. See how to cancel and refund a paid order.


Export order items

From the Order page, you can use the Export Order as CSV button to export all the order-related information like the order items, quantity, price of each item, subtotal, filenames, etc.

If you wish to do some corrections to the ordered images before passing them for printing, you can simply export the Lightroom Filenames, find them in your Lightroom Catalog, and edit them.


  1. Overview – Order Fulfillment.
  2. Video Guide – Online store
  3. Video Guide – Sell images with eCommerce-enabled galleries.
  4. Apply a pricing sheet to the eCommerce Gallery.

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